Blog 1: Ad Agencies and Campaigns

TOP 10 AD AGENCIES of 2008!
1. J. Walter Thompson
2. Leo Burnett Worldwide
3. McCann Erickson Worldwide
4. BBDO Worldwide
5. Grey Worldwide
6. DDB Worldwide
7. Ogilvy & Mather Worldwide
8. Foote, Cone & Belding Worldwide
9. Y & R Advertising
10. Publicis Worldwide, Saatchi & Saatchi, Euro RSCG Worldwide

- Shimp T. A. Advertising. Promotion and other aspects of Integrated Marketing Communications.

3 COMMERCIALS I LIKED:

The first commercial I liked is called “Raisin Bran Crunch test commercial” which is a 30 seconds TV spot created for Kellogg's in January. This was done by J. Walter Thompson with the collaboration of Young Seo.
I liked this commercial because I think it is well oriented toward its new young market even if it’s a 56 years old Raisin Bran Cereal. I got the impression that the commercial wants to show us that having a breakfast in the morning is essential: “It´s IN” now that our lives go so fast, remarking at the end of it “Breakfast is back”. Also I liked the spot, because it reminds us of the 70´s with the background music and with the image that was formed by the plate and the spoon.

- Thompson W.J (2008) You tube Broadcast youself. Retrieved August 29, 2008 from http://www.youtube.com/watch?v=W8sF41dcsCo

The second commercial I liked is called “Oslo if Insurance” which is a 44 seconds TV spot created for The Risk Experts. This was done by Leo Burnett.

I liked this commercial because it only show us the reality, it show us that mostly all accidents are due to the same activities, such as the one we saw at the spot, so if we all know that the probability of having an accident is high when we are immersed in a risky activity the best thing to do is to acquire an insurance. The goal of this commercial is to convince people to acquire it, looking at themselves as part of the commercial. So they're trying to remind us that accidents can happen to anybody in a few minutes, sending us the message by using an exciting material with those rat characters.

-Burnett L. (2007) You tube Broadcast youself. Retrieved August 29, 2008 from http://www.youtube.com/watch?v=P4PgiF3zczE


The third spot I liked is called “Ballet Dance Coca Cola Zero 2008” which is a 1 minute 26 seconds TV spot created for Coca Cola. This was done by McCann Erickson.
About this commercial, I think that even if it´s too long they try to send the message that Coca Cola could be always surprising for its customers. With the commercial they try to show that Coca-Cola Zero is a testimony of the power of the zero sugar, because they´re just playing with gravity. I really think the commercial is so good.

- Erickson M. (2008) You tube Broadcast youself. Retrieved August 29, 2008 from http://www.youtube.com/watch?v=A-v6digPcws

Finally I liked all the 2008 campaign called Ola Magnum "Wonderful" with Eva Longoria, in which we can observe the elegance and the sex appeal of the actress, who tries to seduce the spectators. I think she tries to represent the temptation of chocolates. I think it´s a very interesting campaign because I have seen that Unilever revenues have risen since the campaign was launched.

-Erickson M. (2008) You tube Broadcast youself. Retrieved August 29, 2008 from http://www.youtube.com/watch?v=uNWtUkB5Dyg