The newest Ipod campaign that I really liked demonstrates the effectiveness of its creative billboards. A few months ago Ipod removed its “Guitar” Apple Music ads from Billboards all around the globe, and has replaced them with new silhouetted ads of different people on bright backgrounds using their Ipod. This one, I consider is extremely successful and eye catching because the whole message that the company wants to spread is just transmitted by the logo and the product. These billboards don´t have anything written, however the message is clever, and they can show us how little or no information is more effective than overcrowding the entire billboard with letters. These billboards seem to be neat and clear enough, so no additional information is needed to reinforce the brand. Moreover, the message is not just transmitted by words, but also with pictures. For example, in this campaign Ipod wanted to transmit different silhouettes in movement which enhance the Ipod features such as fun and music. The main objective of the Ipod campaign aside of reaching all segments of the population, is to entertain and intrigue consumers; this increases the attachment and attraction to the product. Also, their designs bursting with brilliant colors are used to evoke emotional responses to inspire lasting impressions.
IPod TarGeted For KIDS!
IPod TarGeted For relaxed Men!
IPod TarGeted For Fresh woMen!
Ipod On Roads...Another amazing billboard I like from Apple is one that is located in New York. This billboard has a black background and it was done to advertise the Ipod Nano and the ITunes. This billboard reflects the product characteristics by showing with just images that thousands of songs can be lodged in such a small product. Also, the fact that it is 3D makes the billboard more real and attractive, breaking out of the one dimensional format of advertising. So, I think I like these billboards because Apple has been consistent, distinctive, striking, and strong, reinforcing its products.
Meanwhile in Mexico, one of my favorite billboards is one that promotes the beer called “SOL”. Even if this campaign was mainly targeted for men, it was so clever because before the company decided to launch the beer, they made the consumers participate in the product design. To do the marketing research, sexy women were standing in some cities main points and they asked people to select between 2 main bottles designs and 3 different beer flavors. During one month people from around the country voted to decide the final design of the new beer. When the beer was launched, billboards and all type of outdoor advertising were posted in city’s main points. Until now everyone talks about the fascinating campaign, the new beer and of the billboards that are spread all over the cities. These ones are so attractive, because they have a yellow background that immediately get the attention of everyone, especially from men who are just impressed by the “curves” of the beer bottle and of the models in the billboards.
Beer "SOL" BillBoard
Beer "SOL" CaMpaigN
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