PUbLIC RELaTIOnS: BriTneY SpEArs!!

Britney Spear´s image has drastically changed since the launch of her first album “Baby one more time” in 1999. At that moment, Britney Spears was the pop icon able to influence teens and young people, and today all her cute image and power to influence have gone. Today, Britney Spears appears on thousands of covers of magazines, just garnering controversy because of her personal life that began to gain substantial media attention after her marriage to Kevin Federline, because their marriage ended two years later resulting in an ongoing custody battle over their two children.

Few months ago you can just see Britney Spears in the latest gossip about her serious drug or mental health problems. But today, Britney Spears has started to reconsider her situation, because she knows, she can still be a music icon for many people. Therefore, a public relations campaign for helping Britney Spears to reinforce her image in a positive way, would include things such as that at first she needs to start to recover herself, she needs to be healthy and to be laid back. She also needs to take care of her complete image. She does not need to give any motive so that the media could talk bad things about her. She needs to be well dressed and healthy looking. She needs to take care of her kids by herself and perhaps with a nanny, but she needs to call the media´s attention by her acts. In few words, she needs to make the paparazzi just talk positive things about her.


On the other hand, she needs to give a social image by helping charity organizations. She needs to make people know that she is trying to give back to the world. She could start at first by helping mental health organizations or drug prevention organizations with money and with her personal experience. She should make her efforts be known all around the world, so that people could perceive her in an optimistic way, because today, when most people think about Britney Spears they think of her in the worst way. Spears´ needs people to know that she is trying to recover. She needs to stop crazy partying with Paris Hilton, and she needs to give the impression of a good looking mom who cares of her children and who cares about getting along well with her ex husband.

In summary, I think that Britney Spears could do so much with her life to turn it around, because she has all the resources. She just needs to be or to pretend to be mature. She needs to change her lifestyle radically. She needs to realize that she still has the power to influence the lost generations she moved before, as well as she needs to realize that she is still young enough to recover her successful music career, meanwhile having a successful personal life. And with these she is going to move again crowds of people, because she is going to have the popularity she used to have before just by acting as a mature and conscientious individual who follows these simple public relation´s advices.